Director of Business Development
Atlanta, GA
Full Time
Senior Manager/Supervisor
Join Our Team at Peachtree Orthopedics and Help Others "Get Better"
At Peachtree Orthopedics, we're on a mission to make a difference in healthcare, and we're looking for dedicated individuals to join our team. With nine convenient offices across Greater Atlanta, we're committed to providing top-notch care and your skills and passion can make a real impact. We're not the largest practice in Atlanta, but we take pride in delivering dedicated and compassionate care to everyone who walks through our doors. If you're ready to be part of a team that values your contribution and offers room for growth, consider joining us in our mission to help others "Get Better."
Our Culture
Peachtree Orthopedics has a rich history of 70 years in business and has earned recognition as a Top Workplace by the Atlanta Journal Constitution for five consecutive years. We take pride in our family-oriented, dedicated, passionate, and hardworking culture. When you join our team, you become a part of a community that values excellence in healthcare while working in a supportive and nurturing environment.
Why Choose Peachtree Orthopedics?
At Peachtree Orthopedics, we offer more than a job; we offer an opportunity to be part of something extraordinary:
The Director of Business Development at Peachtree Orthopedics will lead the strategic development and optimization of revenue-generating initiatives to enhance market position and drive sustainable growth. This role bridges the gap between clinical operations and business strategy, ensuring that business development activities effectively support practice expansion and value-based care initiatives. The position oversees physician marketing, physician liaison programs, community outreach, outreach athletic training services, and direct-to-employer development programs.
This role requires an individual with deep expertise in healthcare business development, strong leadership skills, and a thorough understanding of orthopedic practice operations. A comprehensive knowledge of value-based care models and direct-to-employer contracting is essential.
Key Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Essential Duties and Responsibilities
Provide direct supervision and leadership to multiple business development teams including Physician Liaison team, Community Outreach coordinators, and Outreach Athletic Training program staff.
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include planning, assigning, and directing work; mentoring and developing staff; setting performance goals; conducting regular evaluations; managing team workload and project assignments; coordinating cross-functional initiatives; ensuring team alignment with organizational objectives; fostering a culture of continuous improvement; and developing and managing departmental budget and resources.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
At Peachtree Orthopedics, we're on a mission to make a difference in healthcare, and we're looking for dedicated individuals to join our team. With nine convenient offices across Greater Atlanta, we're committed to providing top-notch care and your skills and passion can make a real impact. We're not the largest practice in Atlanta, but we take pride in delivering dedicated and compassionate care to everyone who walks through our doors. If you're ready to be part of a team that values your contribution and offers room for growth, consider joining us in our mission to help others "Get Better."
Our Culture
Peachtree Orthopedics has a rich history of 70 years in business and has earned recognition as a Top Workplace by the Atlanta Journal Constitution for five consecutive years. We take pride in our family-oriented, dedicated, passionate, and hardworking culture. When you join our team, you become a part of a community that values excellence in healthcare while working in a supportive and nurturing environment.
Why Choose Peachtree Orthopedics?
At Peachtree Orthopedics, we offer more than a job; we offer an opportunity to be part of something extraordinary:
- Limitless Growth: Propel your career with abundant professional development opportunities within our dynamic organization.
- Empathetic Culture: Immerse yourself in a supportive, lively work culture that values your well-being and celebrates your contributions.
- Dedication to Excellence: Join a team of like-minded individuals who share your commitment to delivering top-notch care to our cherished patients.
The Director of Business Development at Peachtree Orthopedics will lead the strategic development and optimization of revenue-generating initiatives to enhance market position and drive sustainable growth. This role bridges the gap between clinical operations and business strategy, ensuring that business development activities effectively support practice expansion and value-based care initiatives. The position oversees physician marketing, physician liaison programs, community outreach, outreach athletic training services, and direct-to-employer development programs.
This role requires an individual with deep expertise in healthcare business development, strong leadership skills, and a thorough understanding of orthopedic practice operations. A comprehensive knowledge of value-based care models and direct-to-employer contracting is essential.
Key Responsibilities
- Oversee physician liaison team to optimize referral relationships and revenue growth
- Direct community outreach programs and high school partnerships for sports medicine services
- Manage strategic staffing and funding of athletic trainer programs
- Drive direct-to-employer contracting initiatives and establish Center of Excellence positioning for value-based musculoskeletal care
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Essential Duties and Responsibilities
- Lead physician marketing and direct marketing initiatives to attract new physicians and enhance relationships with existing providers.
- Develop and execute strategies to grow referral networks, optimize physician relationships, and increase market share through targeted outreach.
- Oversee physician liaison team performance, ensuring effective relationship building and measurable referral growth.
- Direct community outreach programs and establish strategic partnerships with local high schools for sports medicine and preventive care services.
- Manage outreach athletic trainer program development including strategic staffing, funding models, and contract negotiations with educational institutions.
- Drive direct-to-employer contracting initiatives focusing on value-based musculoskeletal and orthopedic care solutions.
- Establish and position practice as regional Center of Excellence for value-based care with comprehensive bundled payment structures.
- Design and implement shared savings programs and capitated contracts with performance guarantees for employer partners.
- Collaborate with Director of Marketing to align business development strategies with overall marketing initiatives.
- Generate and analyze business development metrics to identify growth opportunities and optimize program performance.
- Create customized proposals and presentations for employer partnerships and direct contracting opportunities.
- Develop quality metrics and outcomes reporting systems that demonstrate clinical excellence and cost effectiveness.
- Negotiate contracts with employers, educational institutions, and community partners to maximize revenue opportunities.
- Lead cross-functional initiatives with clinical teams to ensure service delivery aligns with business development goals.
- Other duties as assigned.
- Bachelor's degree required in Business Administration, Healthcare Administration, Marketing, or related field; Master's degree preferred
- 7-10 years' experience in healthcare business development with demonstrated leadership responsibilities
- Extensive experience with value-based care contracting, bundled payments, or shared savings programs
- Strong track record in physician relationship management and referral network development
- Experience with direct-pay healthcare contracting and employer partnerships
- Expertise in sports medicine business development and outreach athletic training program management
Provide direct supervision and leadership to multiple business development teams including Physician Liaison team, Community Outreach coordinators, and Outreach Athletic Training program staff.
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include planning, assigning, and directing work; mentoring and developing staff; setting performance goals; conducting regular evaluations; managing team workload and project assignments; coordinating cross-functional initiatives; ensuring team alignment with organizational objectives; fostering a culture of continuous improvement; and developing and managing departmental budget and resources.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
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